Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

If you have been using social media for a while now, you’ve probably seen and interacted with a business page’s post or ad- especially if it was a brand you like! Your target audience is no different. They like engaging with brands they favor and trust. But how do you create that brand-consumer trust?

That is where social media marketing, or also commonly known as SMM promotion, comes in. This specific digital marketing method aims to increase brand awareness and establish brand trust by building a solid social media presence for your brand. 

The statistics say it all! An effective social media marketing strategy indeed plays a vital role in growing your brand and revenue. And when we say an effective social media marketing strategy, it should be more than just publishing posts and creating social ads. It needs to be fresh, targeted, engaging and personalized to your brand.